Sitka Spring 2011 Launch Party

10 Apr

I headed down to Sitka on West 4th on Thursday night for their Spring 2011 launch party with the lovely Shanel and Michelle. It was a fun one with a DJ spinning good tunes and free beer aplenty. (eco-conscious party-goers even brought their own cups as prompted by the post on Sitka’s website. Who ever said it wasn’t easy being green?)

Michelle and Shanel!

Shanel and Me!

Sitka Spring '11 Launch Party


The Sitka Spring ’11 collection is called “Back to Nature”. This seemed fitting, as there was certainly a natural sense to show, as models walked mostly barefoot down the wooden runway. The collection consisted of Sitka’s staple hoodies, nautical striped T’s and tanks, casual button-down shirts, rolled denim, and even a surprising, but welcome, jumpsuit; which gave a solid impression of effortless and comfortable style. Here are some horrible quality iPhone photos I snapped to give you an idea of the show. Of course, you can view the whole collection on Sitka’s site. Enjoy!


Suffice to say that the new Spring collection was well received and that the folks at Sitka know how to throw a party. The vibe was accessible, easy-going, and friendly, without a hint of pretention in the air. Having the West Coast “home team advanage”, Sitka is surely a brand that resonates with many Vancouverites, esthetically and ideologically, and is a comfortable fit with the city’s laid-back mentality.

Until next time my faithful intrepids,

xx Scott


One Response to “Sitka Spring 2011 Launch Party”

  1. Le Beau 26/04/2011 at 4:53 PM #

    I really love your blog. I can’t wait to see what’s to come in your next Blog Post! Keep it up!!

    Also: What do you think of hoodies? Are they going out of style? Can I still wear one in public, or do I have to wait until the dead of night?

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